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Our services include Flight Risk Analysis, bespoke Employee Data consultancy and targeted attraction strategies of competitor staff.

eDNA (Product)

There is more information on your employees available online than there is with your HR department. eDNA harnesses the power of public open data to help you drive future positive outcomes for your employees.

eDNA uses advanced machine learning on millions of profiles to accurately predict your staff attrition, 3 months before it happens.

eDNA gives the power back to the employer, allowing HR and Management to make better decisions around their people.

Via a Chrome Extension, our technology sits on top of your LinkedIn account, giving you access to talent who are a flight risk, who are in their career transition window and who else is most like them in the market.

Control your time to hire by using the eDNA competitor feature. With pin point accuracy the algorithm will tell you who should hire, before they come on the market.

Advanced M&A analysis – take a look at the stability of a company before you look to acquire.

Utilising our flagship product, eDNA to increase staff retention by over the 30%

Utilising our flagship product, eDNA to increase staff retention by over the 30%

This Data Science focussed platform allows you to have visibility of employees that are demonstrating habits and traits that historically would indicate they will be moving on from your organisation, giving you a 3 month advanced warning to save them from leaving, should they be important to your business.

Data Science Consultancy.

Data Science Consultancy.

Employee Data is our thing; we work with your in house Human Capital and Talent teams to produce bespoke information tailored to your organisation. Examples of this include mirroring of high achievers in your organisation to the market and targeted search algorithms based on your own criteria.

Competitor Analysis.

Competitor Analysis.

Competitor Analysis. The eDNA similar profile algorithm automates all of those time consuming searches for your next hire, allowing you to have visibility of those at risk of moving roles in the market and giving you the power to hire them before anyone else does. Saving you both time and cost in recruitment spend.


eDNA is made up of a team of PHD Data Scientists, Software Engineers, Product specialists and retention experts.

Graeme Smith

Founder & Director

Damien Andreasen

Non-Exec Director and Advisory

Carmine Rositano

Business Development

Ana Milicic, Phd

Consulting Data Scientist


The Wolves are coming.

Written by Graeme Smith Founder and Director of Network 20 & Employee DNA. I’ve been in talent management for 20 years, During this time, the only constant within the recruitment market is…